Franchise Sales & Marketing
Recruitment dashboard
Cost per sale
£208
91% below industry
Conversion
1 in 18
Industry: 1 in 150
The challenge
If you're reading this, you already know the truth: Your franchise consultant is brilliant at franchise operations, compliance, and systems.
But ask them how many franchise territories they've actually sold this month? Chances are... they don't have a marketing system for it and their answer will be vague at best.
If this is you, you're not alone. You're actually part of the vast majority of franchise owners trapped in the same cycle: great franchise model, weak sales machine.
You're spending money on marketing that generates tire-kickers. You're chasing leads that aren't ready. You're spending hours on calls with people who were never going to buy. Your sales frequency doesn't match your onboarding capacity. And your cost per acquisition keeps climbing.
Your Solution…
Your Competitive Advantage
Facts Not Hollow Platitudes - Totally Provable With Real Numbers
Your Next Steps
Listen, Be Honest, Digest
Disruptive Franchise Sales & Marketing
| Metric | FranchiseBuilder | Industry Leaders |
|---|---|---|
| Cost per franchisee | £208.85 | £2,500.00 |
| Conversion rate | 1 in 18 | 1 in 150 |
| Cost per lead | £11.44 | £25.00 |
10x
We convert nearly 10x as many leads as the industry leaders.
2x+
More than twice the conversions per £1 of ad spend.
30+
Territories sold across 3 new brands in under two years.
90%
Of high nurture-score candidates book a Calendly call themselves.
Proven In The Field
We're happy to share the full case studies. Just get in touch and ask.
Healthcare & Staffing · 10 months
Return on Investment
884%
Territories Sold
32
Property Services · First 12 months
Return on Investment
539%
Territories Sold
24
Education & Sports · 20 months
Return on Investment
667%
Territories Sold
25
Franchisee Recruitment
We produce a huge amount of high-quality marketing collateral and proactively seek the best, most cost-effective media for your offering, reducing the cost per lead and ultimately the cost per acquisition.
A dedicated, high-converting recruitment website built around your opportunity.
Introduction to the Opportunity, Funding Explainer, and Success Story videos.
A comprehensive prospectus delivered to candidates the moment they qualify.
Proactively seeking the best and most cost-effective media to reduce your cost per lead.
15–20 nurturing, event-driven automations keeping every candidate engaged.
PR articles and social content that build awareness and credibility for your brand.
Event-driven triggers move every candidate seamlessly through the journey:
Every element of the marketing journey adheres to these principles:
No Tyre Kickers. Ever.
We only interact with potential franchisees who have shown a real interest in your opportunity. Our sentiment-driven nurture score tracks every email, video and text opened, and every website visit, so we know exactly who is genuinely engaged.
We are never going to ‘sell’ your franchise opportunity. Instead, we provide clear, high-quality information which guides candidates positively through the journey from Education to Need.
Every high nurture-score candidate is spoken to. They either book a discovery call themselves, or our telesales team books one for them.
90%
of high nurture-score candidates book a Calendly call
Highly informed and ready to talk, not cold leads.
80%
of those candidates move on to speak with you, the franchisor
Because education builds awareness, desire, momentum, and need.
Meet Your Consultant
Mike founded FranchiseBuilder to do franchise recruitment differently. His disruptive sales and marketing methodology has taken three new brands to over 30 territories in less than two years, at a fraction of the industry's cost per acquisition.
Every engagement is personal. Mike speaks to every high nurture-score candidate himself, so by the time they reach you they are informed, qualified and ready for the next step.
Ready to see what your franchise recruitment numbers could look like? Schedule a call, or ask for our full case studies.
mike@franchisebuilder.co.uk